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  <channel>
    <title>Sona</title>
    <link>https://www.getsona.com/blog</link>
    <description>The Sona blog</description>
    <language>en</language>
    <pubDate>Thu, 04 Dec 2025 10:14:20 GMT</pubDate>
    <dc:date>2025-12-04T10:14:20Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>What operators told us about the Budget</title>
      <link>https://www.getsona.com/blog/what-operators-told-us-about-the-budget</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/what-operators-told-us-about-the-budget" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Blog%20images%20(1).jpg" alt="What operators told us about the Budget" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Spending a morning with Hospitality leaders at a recent briefing hosted by &lt;a href="https://ops-lab.fish/"&gt;Ops Club&lt;/a&gt;, meant there was only one topic on everyone’s mind: the Budget. The conversation was honest, practical, and full of insights that cut through the noise.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/what-operators-told-us-about-the-budget" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Blog%20images%20(1).jpg" alt="What operators told us about the Budget" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Spending a morning with Hospitality leaders at a recent briefing hosted by &lt;a href="https://ops-lab.fish/"&gt;Ops Club&lt;/a&gt;, meant there was only one topic on everyone’s mind: the Budget. The conversation was honest, practical, and full of insights that cut through the noise.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fwhat-operators-told-us-about-the-budget&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Hospitality</category>
      <pubDate>Wed, 03 Dec 2025 12:58:31 GMT</pubDate>
      <author>amie.campbell@getsona.com (Amie Campbell)</author>
      <guid>https://www.getsona.com/blog/what-operators-told-us-about-the-budget</guid>
      <dc:date>2025-12-03T12:58:31Z</dc:date>
    </item>
    <item>
      <title>Budget 2025: How it impacts the Hospitality sector</title>
      <link>https://www.getsona.com/blog/budget-2025-how-it-impacts-the-hospitality-sector</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/budget-2025-how-it-impacts-the-hospitality-sector" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Budget.png" alt="Paul Watson's reflection on the budget poster." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Margins tighten, pressure increases - and the need for smarter, more efficient operations becomes non-negotiable.&lt;/p&gt; 
&lt;p&gt;But hospitality is resilient. The sector will adapt, as it always does - with better processes, smarter tech, and increasingly, AI-powered ways of working.&lt;br&gt;&lt;br&gt;Below is a stripped-back view of what’s changed, what it means, and where operators can take control.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/budget-2025-how-it-impacts-the-hospitality-sector" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Budget.png" alt="Paul Watson's reflection on the budget poster." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Margins tighten, pressure increases - and the need for smarter, more efficient operations becomes non-negotiable.&lt;/p&gt; 
&lt;p&gt;But hospitality is resilient. The sector will adapt, as it always does - with better processes, smarter tech, and increasingly, AI-powered ways of working.&lt;br&gt;&lt;br&gt;Below is a stripped-back view of what’s changed, what it means, and where operators can take control.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fbudget-2025-how-it-impacts-the-hospitality-sector&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Hospitality</category>
      <pubDate>Fri, 28 Nov 2025 10:33:33 GMT</pubDate>
      <guid>https://www.getsona.com/blog/budget-2025-how-it-impacts-the-hospitality-sector</guid>
      <dc:date>2025-11-28T10:33:33Z</dc:date>
      <dc:creator>Paul Watson</dc:creator>
    </item>
    <item>
      <title>New partnership announced with Talos360</title>
      <link>https://www.getsona.com/blog/new-partnership-announced-with-talos360</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-talos360" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Talos360.png" alt="Sona x talos360" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Frontline organisations are under more pressure than ever to hire quickly, onboard smoothly, and keep teams engaged. That’s why we’re excited to announce a brand-new partnership with &lt;strong&gt;Talos360&lt;/strong&gt;, bringing together their leading applicant tracking system with Sona’s next-generation workforce management platform.&lt;/p&gt; 
&lt;p&gt;Together, we’re creating a truly seamless journey from candidate attraction all the way through to day-one setup and beyond.&lt;/p&gt; 
&lt;p&gt;By integrating Sona with Talos360’s autonomous hiring platform, HR teams can seamlessly transfer candidate data, accelerate onboarding, and manage the full employee lifecycle with accuracy, compliance, and confidence. The&amp;nbsp;integration automatically transfers candidate information collected in Talos360 directly into Sona — from core personal details right through to payroll data.&lt;/p&gt; 
&lt;p&gt;For HR teams this means:&lt;/p&gt; 
&lt;ul&gt; 
 &lt;li&gt; &lt;p&gt;A single flow from hiring to onboarding&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;Accurate, compliant data with zero duplication&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;Faster setup so new starters can hit the ground running&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;More time back to focus on people, not processes&lt;/p&gt; &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;It’s everything you need to help new employees feel supported from day one. Our partnership brings together two platforms designed with frontline industries at their core. As Talos360’s Chief Revenue Officer, Dean McGlone, put it:&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-talos360" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Talos360.png" alt="Sona x talos360" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Frontline organisations are under more pressure than ever to hire quickly, onboard smoothly, and keep teams engaged. That’s why we’re excited to announce a brand-new partnership with &lt;strong&gt;Talos360&lt;/strong&gt;, bringing together their leading applicant tracking system with Sona’s next-generation workforce management platform.&lt;/p&gt; 
&lt;p&gt;Together, we’re creating a truly seamless journey from candidate attraction all the way through to day-one setup and beyond.&lt;/p&gt; 
&lt;p&gt;By integrating Sona with Talos360’s autonomous hiring platform, HR teams can seamlessly transfer candidate data, accelerate onboarding, and manage the full employee lifecycle with accuracy, compliance, and confidence. The&amp;nbsp;integration automatically transfers candidate information collected in Talos360 directly into Sona — from core personal details right through to payroll data.&lt;/p&gt; 
&lt;p&gt;For HR teams this means:&lt;/p&gt; 
&lt;ul&gt; 
 &lt;li&gt; &lt;p&gt;A single flow from hiring to onboarding&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;Accurate, compliant data with zero duplication&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;Faster setup so new starters can hit the ground running&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;More time back to focus on people, not processes&lt;/p&gt; &lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;It’s everything you need to help new employees feel supported from day one. Our partnership brings together two platforms designed with frontline industries at their core. As Talos360’s Chief Revenue Officer, Dean McGlone, put it:&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fnew-partnership-announced-with-talos360&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 25 Nov 2025 10:51:44 GMT</pubDate>
      <author>russ@getsona.com (Russ Kenyon)</author>
      <guid>https://www.getsona.com/blog/new-partnership-announced-with-talos360</guid>
      <dc:date>2025-11-25T10:51:44Z</dc:date>
    </item>
    <item>
      <title>Hospitality leaders’ confidence sinks ahead of make-or-break Budget</title>
      <link>https://www.getsona.com/blog/sona-and-cga-business-leaders-nov-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-cga-business-leaders-nov-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/cga%20blog.png" alt="CGA Business Leaders Blog" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Soaring costs of doing business and pressure on guests’ spending have pushed hospitality leaders’ optimism down to a five-year low, the latest &lt;strong&gt;Business Confidence Survey &lt;/strong&gt;from CGA by NIQ and Sona&lt;strong&gt; &lt;/strong&gt;reveals.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-cga-business-leaders-nov-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/cga%20blog.png" alt="CGA Business Leaders Blog" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Soaring costs of doing business and pressure on guests’ spending have pushed hospitality leaders’ optimism down to a five-year low, the latest &lt;strong&gt;Business Confidence Survey &lt;/strong&gt;from CGA by NIQ and Sona&lt;strong&gt; &lt;/strong&gt;reveals.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fsona-and-cga-business-leaders-nov-2025&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 24 Nov 2025 08:00:00 GMT</pubDate>
      <guid>https://www.getsona.com/blog/sona-and-cga-business-leaders-nov-2025</guid>
      <dc:date>2025-11-24T08:00:00Z</dc:date>
      <dc:creator>Paul Watson</dc:creator>
    </item>
    <item>
      <title>Sona and KAM release new insights: Poor systems and processes cost the Hospitality sector £2.7 Billion per year</title>
      <link>https://www.getsona.com/blog/sona-and-kam-release-new-insights-report-poor-systems-and-processes-cost-the-hospitality-sector-2.7-billion-per-year</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-kam-release-new-insights-report-poor-systems-and-processes-cost-the-hospitality-sector-2.7-billion-per-year" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20KAM.png" alt="Sona and KAM partnership" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A new nationwide study by KAM and Sona has uncovered a staggering productivity crisis in the UK hospitality sector, driven by outdated systems and inefficient processes.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-kam-release-new-insights-report-poor-systems-and-processes-cost-the-hospitality-sector-2.7-billion-per-year" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20KAM.png" alt="Sona and KAM partnership" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;A new nationwide study by KAM and Sona has uncovered a staggering productivity crisis in the UK hospitality sector, driven by outdated systems and inefficient processes.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fsona-and-kam-release-new-insights-report-poor-systems-and-processes-cost-the-hospitality-sector-2.7-billion-per-year&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 20 Oct 2025 08:21:09 GMT</pubDate>
      <author>cristina@getsona.com (Cristina Maria)</author>
      <guid>https://www.getsona.com/blog/sona-and-kam-release-new-insights-report-poor-systems-and-processes-cost-the-hospitality-sector-2.7-billion-per-year</guid>
      <dc:date>2025-10-20T08:21:09Z</dc:date>
    </item>
    <item>
      <title>New partnership announced with Pleo</title>
      <link>https://www.getsona.com/blog/new-partnership-announced-with-pleo</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-pleo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Pleo.png" alt="Sona and Pleo announce partnership " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Pleo,&amp;nbsp;premier&lt;span style="font-size: 16px; color: #000000;"&gt; spend management solution.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="font-size: 16px;"&gt;&lt;span style="color: #111827;"&gt;This partnership combines Sona’s powerful scheduling, time tracking, and team communication tools with Pleo's &lt;/span&gt;&lt;span style="color: #000000;"&gt;leading business spending and expense management solution, meaning forward thinking teams can easily gain full control and visibility into the operations of frontline teams. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-pleo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Pleo.png" alt="Sona and Pleo announce partnership " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Pleo,&amp;nbsp;premier&lt;span style="font-size: 16px; color: #000000;"&gt; spend management solution.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="font-size: 16px;"&gt;&lt;span style="color: #111827;"&gt;This partnership combines Sona’s powerful scheduling, time tracking, and team communication tools with Pleo's &lt;/span&gt;&lt;span style="color: #000000;"&gt;leading business spending and expense management solution, meaning forward thinking teams can easily gain full control and visibility into the operations of frontline teams. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fnew-partnership-announced-with-pleo&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Wed, 15 Oct 2025 13:34:37 GMT</pubDate>
      <author>russ@getsona.com (Russ Kenyon)</author>
      <guid>https://www.getsona.com/blog/new-partnership-announced-with-pleo</guid>
      <dc:date>2025-10-15T13:34:37Z</dc:date>
    </item>
    <item>
      <title>New partnership announced with Firstwork</title>
      <link>https://www.getsona.com/blog/new-partnership-announced-with-firstwork</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-firstwork" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona_Firstwork.png" alt="New partnership announced with Firstwork" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Firstwork to create to end-to-end solutions that can supercharge hiring, onboarding &amp;amp; day to day&amp;nbsp;performance.&lt;/p&gt; 
&lt;h4&gt;&lt;span style="font-weight: bold;"&gt;Accelerating hiring with AI-powered operations&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;For frontline businesses, delays in hiring and onboarding can quickly lead to staffing gaps, lost productivity, and rising costs . Firstwork’s platform tackles this challenge by automating key manual HR processes; from screening candidates to verifying credentials and onboarding paperwork – so that new hires can be brought on board in a fraction of the usual time &amp;amp; integrated directly into the Sona platform.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-partnership-announced-with-firstwork" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona_Firstwork.png" alt="New partnership announced with Firstwork" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Firstwork to create to end-to-end solutions that can supercharge hiring, onboarding &amp;amp; day to day&amp;nbsp;performance.&lt;/p&gt; 
&lt;h4&gt;&lt;span style="font-weight: bold;"&gt;Accelerating hiring with AI-powered operations&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;For frontline businesses, delays in hiring and onboarding can quickly lead to staffing gaps, lost productivity, and rising costs . Firstwork’s platform tackles this challenge by automating key manual HR processes; from screening candidates to verifying credentials and onboarding paperwork – so that new hires can be brought on board in a fraction of the usual time &amp;amp; integrated directly into the Sona platform.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fnew-partnership-announced-with-firstwork&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Tue, 07 Oct 2025 07:00:01 GMT</pubDate>
      <author>russ@getsona.com (Russ Kenyon)</author>
      <guid>https://www.getsona.com/blog/new-partnership-announced-with-firstwork</guid>
      <dc:date>2025-10-07T07:00:01Z</dc:date>
    </item>
    <item>
      <title>New integrated partnership launched with Expert LMS</title>
      <link>https://www.getsona.com/blog/new-integrated-partnership-launched-with-expert-lms</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-integrated-partnership-launched-with-expert-lms" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Expert%20LMS.png" alt="Sona and Expert LMS announce partnership" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 16px;"&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Expert LMS &lt;span&gt;the world's best all-in-one online LMS platform for&amp;nbsp;business.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/new-integrated-partnership-launched-with-expert-lms" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20Expert%20LMS.png" alt="Sona and Expert LMS announce partnership" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 16px;"&gt;Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Expert LMS &lt;span&gt;the world's best all-in-one online LMS platform for&amp;nbsp;business.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fnew-integrated-partnership-launched-with-expert-lms&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 29 Sep 2025 13:39:01 GMT</pubDate>
      <author>russ@getsona.com (Russ Kenyon)</author>
      <guid>https://www.getsona.com/blog/new-integrated-partnership-launched-with-expert-lms</guid>
      <dc:date>2025-09-29T13:39:01Z</dc:date>
    </item>
    <item>
      <title>Sona and National Care Group announce partnership</title>
      <link>https://www.getsona.com/blog/sona-and-national-care-group-announce-partnership</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-national-care-group-announce-partnership" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20National%20Care%20Group-1.png" alt="Sona partners with National Care Group" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 16px;"&gt;One of the UK’s leading Care providers selects Sona’s next-generation HR solution to simplify systems and support staff engagement.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-and-national-care-group-announce-partnership" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona%20x%20National%20Care%20Group-1.png" alt="Sona partners with National Care Group" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 16px;"&gt;One of the UK’s leading Care providers selects Sona’s next-generation HR solution to simplify systems and support staff engagement.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fsona-and-national-care-group-announce-partnership&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Thu, 25 Sep 2025 06:45:00 GMT</pubDate>
      <author>cristina@getsona.com (Cristina Maria)</author>
      <guid>https://www.getsona.com/blog/sona-and-national-care-group-announce-partnership</guid>
      <dc:date>2025-09-25T06:45:00Z</dc:date>
    </item>
    <item>
      <title>Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies</title>
      <link>https://www.getsona.com/blog/sona-x-cga-by-niq-new-release-tech-in-focus-as-business-leaders-chase-efficiencies</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-x-cga-by-niq-new-release-tech-in-focus-as-business-leaders-chase-efficiencies" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona_CGA_NIQ.png" alt="Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hospitality businesses are turning to technology for solutions to major challenges on labour costs, according to the latest Business Confidence Survey from CGA by NIQ and workforce management specialist Sona.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.getsona.com/blog/sona-x-cga-by-niq-new-release-tech-in-focus-as-business-leaders-chase-efficiencies" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.getsona.com/hubfs/Sona_CGA_NIQ.png" alt="Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hospitality businesses are turning to technology for solutions to major challenges on labour costs, according to the latest Business Confidence Survey from CGA by NIQ and workforce management specialist Sona.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=20262390&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.getsona.com%2Fblog%2Fsona-x-cga-by-niq-new-release-tech-in-focus-as-business-leaders-chase-efficiencies&amp;amp;bu=https%253A%252F%252Fwww.getsona.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>News</category>
      <pubDate>Mon, 28 Jul 2025 08:19:27 GMT</pubDate>
      <author>cristina@getsona.com (Cristina Maria)</author>
      <guid>https://www.getsona.com/blog/sona-x-cga-by-niq-new-release-tech-in-focus-as-business-leaders-chase-efficiencies</guid>
      <dc:date>2025-07-28T08:19:27Z</dc:date>
    </item>
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